It used to be that if you wanted to find a company, then you would have to read the newspaper or look through the yellow pages until you finally found the right company. Today, luckily all of that has changed and thanks to the internet, it is now easier than ever to find companies online. In the past it used to be very difficult to create your own web presence, however today, thanks to website builders such as IM Creator, this process has become much easier. This is exactly why every business should have their own web presence, in this article we will explore five reasons why you need to make sure your company is present on the internet.
Visibility and Brand Recognition
Today, there are literally thousands of companies all offering the same or very similar products and services. Therefore, it is important to use your web presence in order to create brand recognition. Chances are if your potential customers see your company name enough times, then they will end up doing business with you.
Every business owner will tell you that there is nothing harder than creating the marketing campaign for your company. The biggest reason why your company should have some sort of web presence is the fact that you can promote your business to potential customers. For instance, if you have a Facebook profile for your company then you are already getting billions of potential clients without even spending a dime.
If your customers can log onto your website and get information about your products, then you are already cutting down on customer service costs. Instead of forcing customers to wait in line on a phone to reach your customer service, you can dedicate a section of your website to the most frequently asked questions.
If you can point your customers, clients or investors to a website, then your whole company has already gained in credibility. A company with their own website is much more credible than a company with just a phone number in a phone book. Furthermore, a website also indicates to potential investors that you are taking your business venture seriously.
If you are selling a certain brand, then your web presence can also be used to reach customers, in other words, unless you are Tesco, then chances are your store isn’t open 24 hours a day. However, if you have an online store, then your customers can shop with you any time of the day.